Active versus passive voice how to#

In any piece of writing, verbs have five properties. The first step to identifying active and passive voice is to understand what each means.

Active versus passive voice how to#

In this article we discuss the meaning of active and passive voice, the best ways to identify each, why it is important to use active voice in your content marketing and examples for how to turn writing that is in passive voice into active voice. As Shane Hall from Copypress reminds us, “Active voice matters because it injects more energy into your content and smoothly leads a potential customer toward clicking, buying, and other actions.” There is however, one more area to be on the lookout for, and that is the use of active voice over passive voice.īeing aware of and making a purposeful choice to use active voice in your content marketing pieces is one of the best ways to make certain that your content is taken seriously and that it motivates, encourages and moves your audience to action.

Paying attention to these areas of your writing can help to ensure that your content marketing is clear, concise, and most importantly, easy to be understood by your target audience. You can read more about some of these ideas from this Three Girls Media blog article. Knowing your audience, word economy, practicing inclusiveness and proofreading for spelling and grammar are just a few areas to focus on. When creating a piece of content for public consumption there are several things to be aware of. As such, they are an incredibly important tool for content marketers. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong.

The immense strength of the written word in content marketing is not something that should be underestimated.